{"id":18832,"date":"2026-06-01T02:06:02","date_gmt":"2026-06-01T02:06:02","guid":{"rendered":"http:\/\/beta.salamzaban.com\/?p=18832"},"modified":"2026-06-01T02:06:02","modified_gmt":"2026-06-01T02:06:02","slug":"nike","status":"publish","type":"post","link":"https:\/\/salamzaban.com\/conversation\/nike\/","title":{"rendered":"\u0646\u0627\u06cc\u06a9"},"content":{"rendered":"

\u0646\u0627\u06cc\u06a9<\/p>\n

<\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u0632\u0628\u0627\u0646<\/strong><\/a><\/p>\n

Nike<\/h3>\n

Nike and its swoosh corporate<\/strong> symbol are among the most recognized brand names in world, alongside <\/strong>McDonalds, Coca-Cola, and Disney. Starting in 1964 as a sport shoe outlet<\/strong>, the company grew to become the market leader in footwear<\/strong> and apparel<\/strong>. Nike has since diversified<\/strong> into a range of activities, including sports event promotion<\/strong>.<\/p>\n

Owned by Phil Knight, Nike has become synonymous <\/strong>with world-class sport, especially through its sponsorship of events and elite athletes such as Michael Jordan and Tiger Woods. Nike is so ever-present in the sports consumers’ minds, that a survey<\/strong> conducted during the Atlanta Summer Olympic Games in 1996 reveal<\/strong>ed an extremely high awareness of Nike, despite that fact that Nike was not an official sponsor of the Games.<\/p>\n

Nike’s success has, to a great extent, been due to the fact that the company and its swoosh symbol have become ubiquitous <\/strong>in consumers’ minds. Nike has even run television commercials without even mentioning its own name, being confident enough that the checkmark swoosh is more than enough to make the company known.<\/p>\n

Phil Knight has been the main inspiration<\/strong> behind Nike and its corporate direction. A competent<\/strong>, although not elite, middle distance runner at the University of Oregon, Knight went onto Harvard business school where the Nike idea emerged out of a paper he developed for a class on entrepreneurship<\/strong>. Knight’s former coach, Bill Bowerman, developed lightweight<\/strong> running shoes that became the new company’s trademark<\/strong> in the early days. From these modest<\/strong> beginnings, Nike eventually <\/strong>grew to become the sports giant<\/strong> it is today.<\/p>\n

Ironically, part of Nike’s status<\/strong> in the world of competitive sports merchandising<\/strong> has come from the attention it’s received by critics. A short article published in the early-1990s in Harper’s Magazine quickly mushroom<\/strong>ed into an international outcry<\/strong> against ike’s practice<\/strong> of placing their factories in underdeveloped<\/strong> countries and paying workers below-subsistence<\/strong> wages. Nike quickly responded to the criticisms with a number of tactics to either divert attention away from the criticisms (ones that Knight, interestingly, at first denied), or by acknowledging<\/strong> the practices but claiming Nike was “cleaning up its act.”<\/p>\n

In many cases, Nike has made an effort to create better working conditions for those in underdeveloped countries making shoes and other merchandise<\/strong>. However, the overall <\/strong>effect of Nike’s changes is not known, and several groups around the world regularly check, and often criticize, Nike’s labour<\/strong> practices.<\/p>\n

Nike’s recent marketing extravaganza<\/strong>s include a $200 million (U.S.) deal with the Brazilian National Soccer Federation. It has been rumoured that Knight’s ego<\/strong> has much to do with Nike’s marketing strategies. Some critics have suggested that Knight’s hidden agenda<\/strong> is no less than controlling sports marketing and merchandising throughout the world. Nike’s corporate headquarters<\/strong> in Oregon reflect these aspiration<\/strong>s. Nike’s buildings and surrounding grounds are constructed very much like a religious cathedral<\/strong>, only with elite athletes, and Knight himself, as the gods.<\/p>\n

\n
\n

swoosh<\/p>\n

\"swoosh1\"\u00a0 \"swoosh\"
\nSwoosh is the symbol of the athletic shoe and clothing manufacturer Nike.<\/p>\n

—
\ncorporate<\/p>\n

\"corporate\"
\nof or belonging to a corporation: The company is concerned about its corporate image. (=the way it is regarded by the public) | The bank has both individual and corporate customers. | a key feature of our long-term corporate planning<\/p>\n

—
\nalongside<\/p>\n

\"alongside\"<\/p>\n

in comparison with something :
\nHis achievement may seem small alongside the great triumphs of 20th-century technology.
\nAthletics should\u00a0 rank alongside\u00a0 (= be equal to )\u00a0 soccer and cricket as a major sport.<\/p>\n

—
\noutlet<\/p>\n

\"outlet\"
\na shop, company, or organization through which products are sold
\nBenetton has retail outlets in every major European city.
\na fast-food outlet<\/p>\n

—
\nfootwear<\/p>\n

\"footwear\"
\nthings that people wear on their feet, such as shoes or boots
\noutdoor footwear
\nYou can buy shoelaces in the footwear department.<\/p>\n

—
\napparel<\/p>\n

\"apparel\"
\nclothes; clothing: ladies\u2019 ready-to-wear apparel
\nShe looked lovely, despite her strange apparel.
\nmen wearing protective apparel.
\nWe sell a full range of sports apparel.<\/p>\n

USAGE Compare
\nclothes, cloth, material, clothing, garment, and dress.
\nClothes is the usual word for things we wear: She has some beautiful clothes. | Clothes are made from various kinds of cloth or material, such as wool or cotton: How much cloth\/material will I need to make a pair of pants?
\nClothing [U] is a more formal word for clothes.
\nA garment [C] (rather formal) is a single article of clothing.
\nA dress [C] is a kind of outer garment worn by women: What a pretty dress she\u2019s wearing!, but in certain expressions dress [U] is a particular type of clothing: The men had to wear formal evening dress to go to the company dinner.
\n—
\ndiversify<\/p>\n

\"diversify\"
\nif a business, company, country etc diversifies, it increases the range of goods or services it produces
\ndiversify (away) from
\nfarmers forced to diversify away from their core business
\ndiversify into
\nThe company is planning to diversify into other mining activities.
\nWe need to diversify the economy.
\nOur factory is trying to diversify (its range of products). (=to make a large number of different products)
\na publishing company that is now diversifying into the software market<\/p>\n

—
\npromotion
\n—
\nsynonymous<\/p>\n

something that is synonymous with something else is considered to be very closely connected with it
\nsynonymous with
\nNixon’s name has become synonymous with political scandal.
\nShe seems to think that being poor is synonymous with being lazy.<\/p>\n

—
\nsurvey<\/p>\n

\"survay-picture\"
\na set of questions that you ask a large number of people in order to find out about their opinions or behaviour
\ncarry out\/conduct a survey (=do a survey)<\/p>\n

We conducted a survey of parents in the village.
\nsurvey of
\nsurvey of US businesses
\nsurvey shows\/reveals (that)<\/p>\n

The survey showed that Britain\u2019s trees are in good health.
\n—
\nreveal<\/p>\n

\"reveale\"
\nto show or allow (something previously hidden) to be seen:
\n\uffdaopposite conceal
\nHe may be prosecuted for revealing secrets about the security agency.a test that can reveal a teacher’s hidden skills
\nreveal (that)
\nHe revealed that he had been in prison twice before.
\nreveal yourself (as\/to be something)
\nThe violinist revealed himself as a talented interpreter of classical music.
\nThe curtains opened, to reveal a darkened stage.<\/p>\n

—
\nubiquitous<\/p>\n

\"ubiquitous\"<\/p>\n

appearing, happening, or existing everywhere:
\nWe were plagued throughout our travels by the ubiquitous mosquito.
\nCoffee shops are ubiquitous these days.
\na ubiquitous insect, like\u00a0 the fly<\/p>\n

—
\ninspiration<\/p>\n

\"inspiration\"<\/p>\n

a person, experience, place etc that gives you new ideas for something you do :
\nThe seascapes of Cape Cod were her inspiration.
\ninspiration for\/behind <\/strong>
\nHe was the inspiration for Wordsworth\u2019s poem \u2018The Old Huntsman\u2019.<\/p>\n

—
\ncompetent\u00a0 adjective<\/p>\n

\"competent\"
\nhaving enough skill or knowledge to do something to a satisfactory standard<\/p>\n

\uffdaopposite incompetent
\nA competent mechanic should be able to fix the problem.<\/p>\n

very\/highly\/extremely competent
\nShe’s a highly competent linguist.<\/p>\n

competent to do something
\nI don’t feel competent to give an opinion at the moment.
\nHe is the only party leader competent enough to govern this country.
\na competent swimmer<\/p>\n

My secretary is perfectly competent, but she doesn\u2019t have much initiative.<\/p>\n

His French seems quite good to me, but then I\u2019m not really competent to judge.
\na competent doctor<\/p>\n

is he competent enough to manage the factory?
\n—
\nentrepreneurship<\/p>\n

\"entrepreneurship\"
\nthe act of being an entrepreneur<\/p>\n

—
\nlightweight<\/p>\n

\"lightweight\"
\na person or thing of less than average weight<\/p>\n

—
\ntrademark<\/p>\n

\"Trademarks\"<\/p>\n

a special name, sign, or word that is marked on a product to show that it is made by a particular company, that cannot be used by any other company
\n—
\nmodest<\/p>\n

\u25b6NOT BIG\u25c0
\nnot very great, big, or expensive
\na modest increase in costs She had saved a modest amount of money.
\nThe new service proved a modest success .
\na modest house with a small garden
\na modest rise in house prices
\nThey were very modest in their demands. (=They didn\u2019t ask for too much.)
\nmodest ambitions<\/p>\n

—
\neventually<\/p>\n

at last; in the end:
\nHe worked so hard that eventually he made himself ill.
\nAfter many attempts she eventually managed to get promoted.
\nHe eventually escaped and made his way back to England.
\nEventually, she got a job and moved to London.<\/p>\n

—
\ngiant<\/p>\n

\"giant\"
\na very large successful company
\nthe German chemicals giant, BASF
\nHonda is a giant in the international market<\/p>\n

—
\nIronically<\/p>\n

\"Ironically\"
\nused when talking about a situation in which the opposite of what you expected happens or is true
\nIronically, his cold got better on the last day of his holiday.<\/p>\n

\n

\n

\n

\n

\n

\n

\n

\n
\n

status<\/strong><\/p>\n

\"status\"
\nrespect and importance that someone or something is given
\n\uffdasynonym prestige
\nthe status given to education
\nMandela’s status as a world leader<\/p>\n

\n

\n

\n

\n

\n

\n
\n

merchandising<\/p>\n

\"merchandising\"<\/p>\n

the way in which shops and businesses try to sell their products :
\nthe director of merchandising<\/p>\n

—
\nmushroom<\/p>\n

to grow and develop very quickly
\nNew housing developments mushroomed on the edge of town.
\ncities that mushroomed around industrial centers
\ndiscontent mushroomed into rebellion<\/p>\n

—
\noutcry<\/p>\n

\"outcry\"
\na public expression of anger:
\nThere\u2019ll be a great outcry if they try to close the firehouse.
\nThe closure of the local hospital has caused a huge public outcry .
\noutcry against\/about\/over
\na national outcry about the lack of gun control laws
\noutcry from
\nThe proposed changes caused an angry outcry from residents.<\/p>\n

—
\npractice
\n—
\nunderdeveloped<\/p>\n

\"underdeveloped\"
\nunderdeveloped country\/region etc<\/p>\n

a country, area etc that is poor and where there is not much modern industry
\n\uffdasee also developing country<\/p>\n

—
\nsubsistence<\/p>\n

\"subsistence\"
\nsubsistence allowance\/payment etc
\nmoney that is paid to someone so that they can buy meals, pay for a place to stay etc<\/p>\n

—
\nacknowledging
\n—
\nmerchandise<\/p>\n

\"merchandise\"
\nthings that are produced in order to be sold, especially when they are shown for sale in a shop – used especially in business contexts
\nThe merchandise is attractively displayed and the assistants are friendly and helpful.
\nThe fire at the warehouse destroyed merchandise valued at over $2 million.
\nA range of official Disney merchandise was on sale.<\/p>\n

They inspected the merchandise carefully.
\n—
\noverall<\/p>\n

considering or including everything
\nThe overall cost of the exhibition was \u00a3400,000.
\nThe overall result is an increase in population.
\nAn overall winner and a runner-up were chosen.
\nWe don’t want all the details now, just the overall picture.<\/p>\n

—
\nlabour<\/p>\n

\"labour\"<\/p>\n

work, especially physical work :
\nThe garage charges \u00a330 an hour for labour.
\nMany women do hard\u00a0 manual labour\u00a0 (= work with their hands ) .
\nWorkers\u00a0 withdrew\u00a0 their\u00a0 labour\u00a0 (= protested by stopping work )\u00a0 for twenty-four hours.\u00a0 \u2192\u00a0\u00a0 hard labour<\/p>\n

extravaganza
\n—
\nego
\n_______________
\nagenda
\n\"agenda\"<\/p>\n

1 a list of problems or subjects that a government, organization etc is planning to deal with
\nbe high on the agenda\/be top of the agenda\u00a0 <\/strong>(= be one of the most important problems to deal with )
\nMeasures to combat terrorism will be high on the agenda.
\nThe government\u00a0 set an agenda\u00a0 for constitutional reform.
\npolitical\/economic\/legislative\/domestic etc agenda <\/strong>
\nOur Centre has limited its research agenda to four areas.
\n\u00a0<\/strong><\/p>\n

2 the ideas that a political party thinks are important and the things that party aims to achieve :
\nThe Republicans have stuck to their conservative agenda.<\/p>\n

_______________
\nheadquarters<\/p>\n

\"headquarters\"
\nthe central office or place where the people work who control a large organization, such as the police or army or a private company:<\/p>\n

Our headquarters is in Geneva.
\nthe headquarters of the United Nations
\nthe company’s headquarters is in New York<\/p>\n

_______________
\naspiration<\/p>\n

\"aspire\"
\n(a) strong desire to do something or have something, esp. something great or important:<\/p>\n

\uffdasynonym ambitiona<\/p>\n

The colonial government could no longer ignore the political aspirations of the local people.
\nShe has aspirations to become a great writer.
\nhigh level of political aspiration
\naspiration of
\nthe aspirations of the working classes
\naspiration for
\ntheir hopes and aspirations for the future<\/p>\n

______________
\ncathedral<\/p>\n

\"cathedral\"
\nthe main church of a particular area under the control of a bishop
\nSt Paul’s Cathedral<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0646\u0627\u06cc\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u0632\u0628\u0627\u0646 Nike Nike and its swoosh corporate symbol are among the most recognized brand names in world, alongside McDonalds, Coca-Cola, and Disney. Starting in 1964 as a sport shoe outlet, the company grew to become the market leader in footwear and apparel. Nike has since diversified into a range of activities, including… \u0646\u0627\u06cc\u06a9<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":55039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-18832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-level-three"],"yoast_head":"\n\u0646\u0627\u06cc\u06a9 - \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0644\u0627\u0633 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salamzaban.com\/conversation\/nike\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0646\u0627\u06cc\u06a9 - \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0644\u0627\u0633 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc\" \/>\n<meta property=\"og:description\" content=\"\u0646\u0627\u06cc\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u0632\u0628\u0627\u0646 Nike Nike and its swoosh corporate symbol are among the most recognized brand names in world, alongside McDonalds, Coca-Cola, and Disney. Starting in 1964 as a sport shoe outlet, the company grew to become the market leader in footwear and apparel. 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