{"id":18915,"date":"2026-06-01T02:03:30","date_gmt":"2026-06-01T02:03:30","guid":{"rendered":"http:\/\/beta.salamzaban.com\/?p=18915"},"modified":"2026-06-01T02:03:30","modified_gmt":"2026-06-01T02:03:30","slug":"michael-jordan","status":"publish","type":"post","link":"https:\/\/salamzaban.com\/conversation\/michael-jordan\/","title":{"rendered":"\u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646"},"content":{"rendered":"

\u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646<\/p>\n

\"michael-jordan\"<\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u0632\u0628\u0627\u0646<\/a><\/strong><\/p>\n

Michael Jordan<\/h3>\n

Michael Jordan is one of the most recognized sports figures in the world. To understand the breadth <\/strong>of his fame, it is probably best to think of Jordan in two senses: as a person and an athlete with incredible athletic prowess and skill, and as a cultural and media icon. The second way of thinking about Jordan is probably equal to the first. After all, it was his endorsement of dozens of commercial products, spot<\/strong>s in movies, and in general his commercially- and market-produced image that made Jordan so famous worldwide.<\/p>\n

Jordan was born in 1963, one of three sons of a corporate executive<\/strong>. He attended North Carolina University from 1981-84, and was then draft<\/strong>ed to the National Basketball Association’s (NBA) Chicago Bulls. During the same year, he co-captain<\/strong>ed the U.S.A. basketball team to gold in the 1984 Summer Olympic Games in Los Angeles.<\/p>\n

Jordan’s fame was quickly accelerate<\/strong>d with the help of his agent and a marketing firm. After winning the NBA’s Rookie of the Year distinction, Jordan quickly began signing a series of marketing contracts that would eventually create the iconic image known throughout the world. The most notable marketing endorsement contract came with Nike Corporation. Nike built much of its marketing and commercial strategy around Jordan in the 1980s and early 1990s. With his own line of Nike-produced basketball shoes and clothing, Jordan established himself as a marketable commodity<\/strong>. The relationship between Nike and Jordan would be a mutually <\/strong>beneficial one. It elevate<\/strong>d Jordan to international prominence<\/strong>, while helping push Nike to number one status as world sports merchandiser.<\/p>\n

Jordan’s athletic status was also aided by the fact that his was a career with relatively little controversy, unlike many other superstar athletes. Social and political controversies surrounding Jordan were rare, and when they did occur these were minor. In 1992, he got himself into a bit of trouble when he did not allow his image to be used by the NBA for the licensing of leisure wear and memorabilia <\/strong>in the run-up<\/strong> to the Summer Olympic Games. In addition, once at the Games, Jordan, being contractually <\/strong>committed to Nike, refused to wear the official sponsor Reebok’s warm-up suits. The issue was resolved when Jordan and his teammate<\/strong>s wore the U.S. flag and extra long lapel<\/strong>s to cover the Reebok logo.<\/p>\n

In 1993, Jordan made a surprise announcement <\/strong>of his retirement from the NBA at the age of thirty. He signed as a free agent to play Major League Baseball with the Chicago White Sox, and played-unsuccessfully as it turned out-with the White Sox minor league affiliate<\/strong>. Jordan then made a brief comeback in the NBA, only to retire soon after. History will recognize Jordan not only for his athletic prowess-arguably <\/strong>the best the sport of basketball has ever seen-and for his iconic status in the later-twentieth century world of sport’s marketing and image production.<\/p>\n

\n
\n

breadth<\/p>\n

\"breadth\"
\nthe fact or quality of including many things or people; wide range; SCOPE:<\/p>\n

His book shows the great breadth of his learning.
\nIt is important to remember the breadth of their support in the country.
\nThe job wasn’t giving him the breadth of experience he wanted.
\nHis breadth of knowledge was amazing.
\na politician known for his breadth of vision<\/p>\n

—
\nspot<\/p>\n

\"spot\"
\n\u25b6TV\/RADIO\u25c0
\na short period of time when someone can speak or perform on radio or television<\/p>\n

He was given a 30-second spot just after the news.
\na guest spot on the Tonight Show.<\/p>\n

—
\nexecutive<\/p>\n

\"executive\"
\na manager in an organization or company who helps make important decisions<\/p>\n

a marketing executive
\nsenior\/top executive
\ntop executives on high salaries<\/p>\n

—
\ndraft<\/p>\n

\"draft\"
\n\u25b6SPORTS\u25c0
\nAmerican English
\nto choose a college player to join a professional team<\/p>\n

Craigwell was drafted by the Chicago Blackhawks.
\n—
\nco-captain<\/p>\n

\"co-captain\"
\nCo-captains share the tasks of being the leader of a team equally; they are both captains at the same time. This is somewhat different to an assistant captain who helps the main captain do their job, or a vice-captain who stands in when they are absent or busy.<\/p>\n

—
\naccelerate
\nto cause to happen faster or earlier than expected:<\/p>\n

accelerated promotion.
\neconomic policies that have accelerated the decline of the manufacturing industry.
\nmeasures to accelerate the rate of economic growth.<\/p>\n

the rate of inflation is accelerating fast.
\n—
\ncommodity
\n—
\nmutually<\/p>\n

\"mutually\"<\/p>\n

mutually acceptable\/beneficial\/convenient etc
\nsomething that is mutually acceptable etc is acceptable etc to both or all the people involved<\/p>\n

We eventually arrived at a figure that was mutually acceptable.
\n—<\/p>\n

elevate
\nto move someone or something to a more important level or rank, or make them better than before
\nLanguage has elevated humans above the other animals.<\/p>\n

elevate somebody\/something to something
\nTheir purpose is to elevate AIDS to the top of government priorities.<\/p>\n

—
\nprominence<\/p>\n

\"prominence\"
\nthe fact of being important and well-known, importance<\/p>\n

The newspapers gave the story undue prominence.
\nThis young fashion designer is rising to\/coming into prominence. (=attracting more and more attention)
\nprominence of
\nthe prominence of pressure groups as political forces
\ncome to\/rise to\/achieve prominence (as something)<\/p>\n

She first came to prominence as an artist in 1989.
\nsearch this word on salamzaban for more examples.
\n—
\nmemorabilia<\/p>\n

\"memorabilia\"
\nthings that you keep or collect because they are connected with a famous person, event, or time<\/p>\n

a collection of war memorabilia
\n—<\/p>\n

run-up
\nthe run-up to something
\nthe period of time just before an important event<\/p>\n

in the run-up to the election
\n—
\ncontractual<\/p>\n

\"contractual\"
\nagreed in a contract<\/p>\n

a contractual duty to give three months\u2019 notice of your intention to leave
\ncontractual obligations
\nTutors have a contractual obligation to research and publish.<\/p>\n

\uffdacontractually adverb
\ncontractually binding<\/p>\n

—
\nteammate<\/p>\n

\"teammate\"
\nsomeone who plays in the same team as oneself<\/p>\n

He finished just ahead of his Ferrari team-mate.
\n—<\/p>\n

lapel
\nthe part of the front of a coat or JACKET that is joined to the collar and folded back on each side towards the shoulders:<\/p>\n

\"lapel\"
\nnarrow lapels \u2014compare REVERS<\/p>\n

—
\nannouncement<\/p>\n

\"announcement\"
\na statement making publicly known something that has happened or will happen:<\/p>\n

flight arrival announcements at the airport
\na news\/wedding announcement
\nI\u2019ve got an important announcement to make.<\/p>\n

—
\naffiliate<\/p>\n

\"affiliate\"
\na company, organization etc that is connected with or controlled by a larger one<\/p>\n

Volvo’s Japanese affiliate, Mitsubishi
\n—
\narguably<\/p>\n

\"arguably\"
\nused when giving your opinion to say that there are good reasons why something might be true<\/p>\n

Senna was arguably the greatest racing driver of all time.
\ndeforestation is arguably one of today’s most important problems
\nArguably, the criminal is a necessary member of society.<\/p>\n

—<\/p>\n","protected":false},"excerpt":{"rendered":"

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To understand the breadth of his fame, it is probably best to think of Jordan in two senses: as a person and an athlete with incredible athletic prowess and skill, and as a cultural and… \u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":54923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-18915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-level-three"],"yoast_head":"\n\u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646 - \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0644\u0627\u0633 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salamzaban.com\/conversation\/michael-jordan\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646 - \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0644\u0627\u0633 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc\" \/>\n<meta property=\"og:description\" content=\"\u0645\u0627\u06cc\u06a9\u0644 \u062c\u0631\u062f\u0646 \u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u0632\u0628\u0627\u0646 Michael Jordan Michael Jordan is one of the most recognized sports figures in the world. 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